Tierney
For the Tierney Summer Intern Project, the interns were divided into teams and assigned with creating a campaign for Gopuff's NYC launch. By utilizing conducted research and social media auditing, my team, Concrete Jungle Communications, formulated our strategy truth "embrace spontaneity with Gopuff." This led to our campaign's foundation "Your Bodega, Delivered," where where we capitalized on what a local neighborhood bodega provides New Yorkers: pride for their city, support from their surroundings, and stability in the face of life's surprises.
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This was an incredibly rewarding and exciting project that allowed me to further expand my skills in PR, campaign building and implementing, and more. Additionally, I gained more leadership experience from serving as my team's president, where I was able to guide and mobilize my team members in producing our strongest work.
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Summer Intern Client Project
My team's final presentation to our client, Gopuff, which features our conducted research and campaign strategy and deliverables. This project was apart of our summer intern project.
My team's strategy brief highlighting our research that we conducted and how it applies to our proposed strategy for developing our campaign ideas.